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aiautomationforrealestatefor US agents and small teams

Free tool

Missed-lead cost calculator

This uses your numbers only. There is no industry multiplier baked in, because any multiplier we picked would be a guess about your market dressed up as data.

No account neededRuns in your browserResult first, email optional

Your numbers

Everything below is yours. Nothing is pre-weighted and nothing leaves your browser.

Fill in the five fields

The result appears here with every step of the arithmetic visible. The defaults on the left are illustrative starting points, not industry figures. Replace them with yours.

  • Unanswered leads = monthly leads x the share you miss
  • Spend = unanswered leads x your cost per lead
  • Opportunity = unanswered leads x your close rate x your commission

How this works

  1. Unanswered leads per month = monthly leads x (1 - share answered in your target window).
  2. Acquisition spend on unanswered leads = unanswered leads x your cost per lead.
  3. Opportunity value = unanswered leads x your own close rate x your average commission.
  4. The scenario slider changes only the share answered. Everything else stays as you entered it.
Output here is a working estimate or a draft, not advice. Where a tool touches consent, Fair Housing or MLS rules, the notes are general information. Ask your broker or your own counsel.

The product version

This tool measures or drafts one thing, once. Lead reply does it on every lead automatically, with your scripts and your calendar.

See lead reply

See what it sends before you decide anything

The live demo runs the full flow in your browser. No account, no card, nothing to connect. If the wording is not yours, that is the point of reading it first.

Join the waitlistTry the live demo

Accounts are not open yet. Joining the waitlist takes an email address and nothing else.